Introduction

Artificial Intelligence (AI) has been making great inroads in the modern business landscape so much so that everything around you seems to be infused with some essence of AI. AI has become all-the-more pervasive, and one cannot ignore it anymore. Among the many AI advocates, marketers have been instrumental in bringing AI closer to business and consumers. Surprisingly, many organizations continue to lag in AI implementation, which robs them of the possibilities and opportunities that AI brings along. This three-month course designed by IIM Jammu is an attempt to close this AI implementation gap by enabling marketing professionals to be AI-proficient and their organizations AI-ready. In this program, marketing professionals will gain proficiency in state-of-the-art AI tools while helping them employ their newly acquired AI capabilities using an AI implementation roadmap. Joining this high-impact 3-month program will equip you with in-demand concepts of Artificial Intelligence along with innovative real-world business applications towards an AI-enabled future.

Course Objectives

• Advancing AI competency and their applications across business contexts.
• Developing the skills for effective management of AI within your organization.
• Understanding the role of AI in driving effective resolution of marketing challenges.
• Gaining a holistic understanding of business contexts to ensure effective AI implementation.

Eligibility

• Business Executives/Managers with 2+ years of work experience. Preference will be given to participants from the sales and marketing domain.

Program Prerequisites

None

Target Segment/ Who Should Attend

Weave AI competencies into your professional life and accelerate your career. The program is designed for professionals who want to tap into possibilities and opportunities inherent in Artificial Intelligence to fundamentally shift the way work gets done.

This program is ideal for:

• Early-stage professionals who aspire to learn and adopt Artificial Intelligence tools to achieve greater value, create competitive advantage, and advance their career.
• Managers who want to increase their existing knowledge of Artificial Intelligence to develop, deploy, and scale up their marketing projects.
• Business leaders and Consultants who want to understand how Artificial Intelligence is rewriting business models and leverage it for the growth of their organization or clients.
• Entrepreneurs and business owners who aim to use Artificial Intelligence to identify opportunities, grow their businesses, and lead disruption in their industry.

Type of Certificate

Participation

Total No. of Hours

30 hours

Fee

INR 55,000 + GST

Date

03^th August 2024 to 06^th October 2024

Mode

Online

Pedagogy

Lectures, group activity, caselets

Course Content

Module 1: Foundations of Artificial Intelligence (AI)

Module 2: AI Essentials for Marketers

Module 3: AI Applications in Marketing

Module 4: AI Implementation Roadmap for Marketers

Key Programme Highlights/USP

• Learn at one of India’s best business schools.
• Immersive hands-on learning through real-world caselets and group discussions
• Gain actionable insights from industry-oriented curriculum.

Program Directors

Programme Directors
Dr. Parvathy B. Email: - parvathy[at]iimj[dot]ac[dot]in	Dr. Prakrit Silal Email: - prakrit[at]iimj[dot]ac[dot]in

Key Attractions for sessions

• Learn at one of India’s best business schools.
• Immersive hands-on learning through real-world caselets and group discussions
• Gain actionable insights from industry-oriented curriculum.