IIM JAMMU

Gig Economy 3.0

Unlocking the Potential of an Independent Indian Workforce

A Gig Economy challenges the traditional economy of full time workers and opens the doors for temporary and flexible jobs for independent contractors and freelancers. It is one of the emerging trends that has quickly become a reality. Although there are risks involved in relying on short-term contractors, the vast majority of gig workforces do offer advantages to companies whose business models can accommodate or even thrive with ever-changing personnel. Once the decision to incorporate gig contractors into a company’s workforce is made, the entire workforce support cycle must be rethought for gig workers ranging from recruitment and performance management to training and development, employee retention and more. Gig workers need to have a positive experience at a company that they can reflect with. This enables them to act as ambassadors for the organization and brand while they’re active as well as when they’re inactive. This panel discussion will cast light upon the challenges and the potential of independent workforce engagement in the contribution to economic growth of the country.